Marketing, Business Development, and Customer Conversion Roles

Senior Associate or Lead, Marketing (Bangalore based)

Senior Associate, Business Development (BD) + Associate, BD Operations (Bangalore based)

Lead, Customer Conversion + Associate, Customer Conversion + Associate, Customer Experience (Bangalore based)

Graphic Artist (can be online and full-time or part-time)


Senior Associate or Lead, Marketing (Bangalore based)

CENTA’s approach is primarily retail or B2C, i.e. direct to teachers. Digital marketing plays a huge role in our work and we also leverage other marketing avenues such as events, PR, etc. We are looking for 1-2 strong Senior Associates, with 2-3 years of experience, to drive digital marketing. The role has fantastic growth potential with opportunities to contribute to multiple parts of marketing and a career path towards marketing head and beyond.

Highly experienced persons can apply for a Lead role. Freshers may be considered for an Associate role.

Roles:

  • Set up and run CENTA’s digital marketing campaigns to drive customer acquisition, across FB, Google Ads, LinkedIn, Twitter, Instagram and other avenues.
  • Run select campaigns in other channels, pursuing new marketing initiatives and event ideas.
  • Run campaigns for CENTA’s marquee annual competition, Teaching Professionals’ Olympiad.
  • Keep CENTA active in various organic marketing avenues such as groups, forums, newsletters, etc.
  • Track outcomes in terms of revenue, leads, cost, traffic etc. and analyse various combinations on a weekly basis, to continuously improve marketing efforts.
  • Provide support to CENTA events such as round tables, launch events, online live sessions, including setting up and running operations and promotion.

Skills/Experience needed:

  • Preferably 2 to 3 years of marketing, including digital marketing, experience. Experience in a start-up environment would be a bonus. Freshers may be considered for an Associate role, based on strong marketing interest demonstrated in internships or personal projects.
  • Good understanding of specific channels like Facebook, Google Ads, LinkedIn, etc. will be a plus.
  • Good analytical skills and strong orientation towards detailed analysis as an important mechanism of continuously improving marketing.
  • Good written communication skills in English (ability to work in one more language, e.g. Hindi, would be a bonus). Basic visual communication skills, including ability to guide a graphic artist. 
  • High energy levels and self-initiative.
  • Comfort with technology tools; comfort with WordPress and Canva will be a plus.


Senior Associate, Business Development (BD) + Associate, BD Operations (Bangalore based)

CENTA works with several institutions – schools, ed tech companies, governments, media entities, other channel partners, etc. – as both clients and partners. We are looking for a Senior Associate, Business Development, to own and build revenue through a set of clients and partnerships, working with the BD Head. The future growth potential in the role includes opportunities to build specific business lines, to establish CENTA’s presence in specific countries and to have a career path towards BD head and beyond. Freshers may be considered for Associate role or BD Operations Associate role.

Roles – Senior Associate, BD:

  • Build a strong business line towards significant revenue.
  • Create and maintain a strong database for outreach; initiate outreach to educational organisations within India and in other countries.
  • Develop clientele and partnerships with a large number of education entities within and outside India – over time, independently build relationships with organisations across the education spectrum, that can then become your own clientele and partnerships to maintain.
  • Ensure strong client service, with support from relevant teams.
  • Ensure client engagement and continuous sales growth, by proactively seeking feedback, understanding needs and providing updates on CENTA’s latest products/services.
  • The role will involve travel once meetings start happening in person.

Skills/Experience needed – Senior Associate, BD Associate:

  • Preferably 3 to 5 years of business development / sales management experience. B2B development experience in education companies (publishers, technology products, assessment, etc.) will be a plus but not necessary.  Freshers may be considered for BD Associate or BD Operations Associate role, based on demonstrated interest through internships, college activities etc.
  • Ability to build strong interpersonal relationships with clients and partners; good verbal and written communication.
  • Drive, proactiveness and entrepreneurial orientation to take deals to closure and pursue growth.
  • Strong client service, with high integrity at every step.
  • Highly comfortable with use of common technology for work, especially Google suite (Sheets, Docs, etc) and MS Office suite (Excel, Word, Power Point).

Roles and Skills – BD Operations Associate:

  • The BD Operations role involves: (1) entering and maintaining relevant data for various purposes of BD, (2) making calls to convert or service specific clients, (3) supporting the team with collateral etc.
  • We are looking for people with some customer operations experience, or freshers or lateral hires keen to build a career in BD over time.


Lead, Customer Conversion + Associate, Customer Conversion + Associate, Customer Experience (Bangalore based)

CENTA works directly with teachers on certification, training and career growth. CENTA also works with a range of schools, ed tech companies and other institutions, who serve as partners to this work, by using CENTA certification in recruiting, internal promotion, etc. We are building a small Customer Conversion team, which will drive leads (who are interested in various CENTA products) to conversion or revenue, through a series of efforts including targeted emails, whatsapps, etc., specific campaigns, and selective calling. The Customer Conversion team will do this with strong regular analyses, a well set-up process and supporting technology tools. We are looking for:

  • Lead, Customer Conversion (the current small team will also start reporting to him or her).
  • Associate, Customer Conversion
  • Associate, Customer Experience (more focused on servicing and query handling).

The Lead of Customer Conversion will report directly to the COO of CENTA.

Roles:

  • Drive conversion of retail and institutional leads through a systematic process of follow-ups, backed by strong analyses.
  • Upsell and cross-sell to customers based on needs and interests.
  • Provide inputs to the Marketing team and MyCENTA community team on new potential initiatives.
  • Build strong customer experience, including regular query handling and tracking through a tech-enabled process.
  • Service institutional clients with relevant leads (e.g. teacher candidate leads for employers) + ensure service through other relevant teams.

Skills/Experience needed:

  • Lead: preferably 5 to 7 years of experience, in customer relations / process excellence / upselling and cross-selling. Associate roles: Preferably 2 to 3 years of experience, though freshers may be considered based on skills.
  • Strong process orientation; ability to set up and follow processes.
  • Strong data-handling, analysis and tracking skills; comfort with technology tools.
  • Good written and verbal communication in English (ability to work with one more language, e.g. Hindi, would be a bonus).
  • High energy levels and self-initiative.
  • High integrity in external relations while representing the brand and responding to customer queries.
  • For the lead, ability to build and manage a team well is an important criterion.


Graphic Artist (can be online and full-time or part-time)

Looking for a graphic artist to produce creatives for various marketing campaigns of CENTA:

  • Working with Canva. Working with CorelDraw / Photoshop and MS Powerpoint would be a plus.
  • Attention to detail; comfort with technology tools.
  • Creativity and ability to bring design inputs proactively based on understanding of the requirement, would be a significant plus.

Depending on interest and skills, the person can also look forward to a Marketing Associate role as part of career growth over time.